M&A Deal Summary

Siteimprove Acquires MarketMuse

On October 8, 2024, Siteimprove acquired internet software and services company MarketMuse

Acquisition Highlights
  • This is Siteimprove’s 1st transaction in the Internet Software and Services sector.
  • This is Siteimprove’s 1st transaction in the United States.
  • This is Siteimprove’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2024-10-08
Target MarketMuse
Sector Internet Software and Services
Buyer(s) Siteimprove
Deal Type Add-on Acquisition

Target

MarketMuse

Boston, Massachusetts, United States
MarketMuse is a content strategy and intelligence company that transforms how marketers research, plan, and create content. MarketMuse was founded in 2013 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Siteimprove

Copenhagen, Denmark
Category Company
Founded 2003
Sector Internet Software and Services
Employees645
Revenue 95M EUR (2022)
DESCRIPTION

Siteimprove is a SaaS-based provider of web governance software. Siteimprove’s broad suite of cloud software products includes quality assurance, accessibility compliance, analytics, SEO, performance monitoring, and policy management. The Siteimprove Intelligence Platform offers complete visibility across online content quality, performance and visitor behavior, empowering more than 7,500 customers worldwide to achieve digital certainty. Siteimprove was founded in 2003 and is based in Copenhagen, Denmark.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
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