M&A Deal Summary

Singapore Telecommunications Acquires Amobee

On May 3, 2012, Singapore Telecommunications acquired marketing company Amobee for 321M USD

Acquisition Highlights
  • This is Singapore Telecommunications’ 1st transaction in the Marketing sector.
  • This is Singapore Telecommunications’ 2nd largest (disclosed) transaction.
  • This is Singapore Telecommunications’ 1st transaction in the United States.
  • This is Singapore Telecommunications’ 1st transaction in California.

M&A Deal Summary
Date 2012-05-03
Target Amobee
Sector Marketing
Buyer(s) Singapore Telecommunications
Deal Type Add-on Acquisition
Deal Value 321M USD

Target

Amobee

Foster City, California, United States
Amobee, Inc. is a provider of digital advertising platform for advertisers, publishers and operators to achieve unparalleled results.

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Buyer(S) 1

Buyer

Singapore Telecommunications

Singapore, Singapore
Category Company
Founded 1992
Sector Communications
Employees22,543
Revenue 14.1B SGD (2024)
DESCRIPTION

Singapore Telecommunications is a provider of international and local telephone services, mobile communication services, data communications services and postal services. Singapore Telecommunications was founded in 1992 and is based in Singapore.

DEAL STATS #
Overall 2 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 4
State (California) 1 of 1
Country (United States) 1 of 3
Year (2012) 1 of 2
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-08-25 Singapore Computer Systems

Singapore, Singapore

Singapore Computer Systems Ltd. is a provider of IT services for communication industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-19 Pixable

New York, New York, United States

Pixable, Inc. provides a platform to see and share photos on internet.

Buy $27M
Mergr

Product

Company

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