M&A Deal Summary

Simply.TV Acquires Red Bee Media’s Content Discovery Business

On April 2, 2025, Simply.TV acquired digital media company Red Bee Media’s Content Discovery Business from Red Bee Media

Acquisition Highlights
  • This is Simply.TV’s 1st transaction in the Digital Media sector.
  • This is Simply.TV’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2025-04-02
Target Red Bee Media’s Content Discovery Business
Sector Digital Media
Buyer(s) Simply.TV
Sellers(s) Red Bee Media
Deal Type Divestiture

Target

Red Bee Media’s Content Discovery Business

London, United Kingdom
Red Bee Media’s Content Discovery Business offers enhanced content discovery solutions to a growing global customer base.

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Buyer(S) 1

Buyer

Simply.TV

Copenhagen, Denmark

Category Company
Founded 2019
Sector Digital Media
DESCRIPTION

Simply.TV is a metadata and content discovery solutions provider that offers state-of-the-art services to TV entertainment brands, including Vodafone, Telia, Vestel, and Philips. The company specializes in aggregating and enriching metadata for EPG (Electronic Program Guides), FAST (Free Ad-Supported Streaming TV), VOD (Video On Demand), and OTT (Over-The-Top) streaming platforms. It's platform leverages AI and machine learning technologies alongside editorial workflows to deliver accurate, up-to-date, and comprehensive metadata. Simply.TV is based in Copenhagen, Denmark.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

Red Bee Media

London, United Kingdom

Category Company
Sector Media
DESCRIPTION

Red Bee Media Ltd. are connections makers. They build bridges between content and viewers, bringing them together with smart technology and persuasive thinking.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 Mundovision MGI 2000 S.L.

Sevilla, Spain

Mundovision MGI 2000 S.L.

Buy -