M&A Deal Summary

Simply Good Foods Acquires Quest Nutrition

On August 21, 2019, Simply Good Foods acquired food company Quest Nutrition from VMG Partners for 1.0B USD

Acquisition Highlights
  • This is Simply Good Foods’ 1st transaction in the Food sector.
  • This is Simply Good Foods’ largest (disclosed) transaction.
  • This is Simply Good Foods’ 1st transaction in the United States.
  • This is Simply Good Foods’ 1st transaction in California.

M&A Deal Summary
Date 2019-08-21
Target Quest Nutrition
Sector Food
Buyer(s) Simply Good Foods
Sellers(s) VMG Partners
Deal Type Add-on Acquisition
Deal Value 1.0B USD
Advisor(s) J.P. Morgan Securities (Financial)
Winston & Strawn (Legal)

Target

Quest Nutrition

El Segundo, California, United States
Quest Nutrition is a North American manufacturer of protein foods. Quest is an active lifestyle brand with a highly engaged consumer base. Its on-trend philosophy focuses on creating snacks that contain high protein levels with minimal sugars and net carbohydrates.

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Buyer(S) 1

Buyer

Simply Good Foods

Denver, Colorado, United States
Category Company
Founded 1989
Sector Food
Employees271
Revenue 1.2B USD (2023)
DESCRIPTION

Simply Good Foods is a food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks, and confectionery products marketed under the Atkins®, Quest®, and Atkins Endulge® brand names. Simply Good Foods was formed in 1989 and is headquartered in Denver, Colorado.

DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 2
Type (Add-on Acquisition) 1 of 2
State (California) 1 of 1
Country (United States) 1 of 2
Year (2019) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-29 OWYN

New York, New York, United States

OWYN is a plant-based ready-to-drink protein shake brand that specializes in plant-based protein shakes and powders. OWYN is based in New York City.

Buy $280M

Seller(S) 1

SELLER

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.

DEAL STATS #
Overall 17 of 24
Sector (Food) 11 of 14
Type (Add-on Acquisition) 14 of 20
State (California) 9 of 11
Country (United States) 16 of 23
Year (2019) 3 of 4
Size (of disclosed) 1 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-14 Timbuk2

San Francisco, California, United States

Timbuk2 is a manufacturer and marketer of everyday carry-all bags and accessories including: bicycle messenger bags, laptop messenger bags, backpacks and luggage. The company sells its products to specialty outdoor and bicycle retailers, corporations and directly to consumers through an innovative website.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-08 Drunk Elephant

Houston, Texas, United States

Drunk Elephant LLC is a skin-care brand focused on providing clean and safe, non-irritating, minimal and clinically effective products. Drunk Elephant was founded in 2012 and is based in Houston, Texas.

Sell -
Mergr

Product

Company

Legal