M&A Deal Summary

Simply Good Foods Acquires OWYN

On April 29, 2024, Simply Good Foods acquired food company OWYN for 280M USD

Acquisition Highlights
  • This is Simply Good Foods’ 2nd transaction in the Food sector.
  • This is Simply Good Foods’ 2nd largest (disclosed) transaction.
  • This is Simply Good Foods’ 2nd transaction in the United States.
  • This is Simply Good Foods’ 1st transaction in New York.

M&A Deal Summary
Date 2024-04-29
Target OWYN
Sector Food
Buyer(s) Simply Good Foods
Deal Type Add-on Acquisition
Deal Value 280M USD
Advisor(s) Houlihan Lokey (Financial)
GreenbergTraurig (Legal)

Target

OWYN

New York, New York, United States
OWYN is a plant-based ready-to-drink protein shake brand that specializes in plant-based protein shakes and powders. OWYN is based in New York City.

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Buyer(S) 1

Buyer

Simply Good Foods

Denver, Colorado, United States
Category Company
Founded 1989
Sector Food
Employees271
Revenue 1.2B USD (2023)
DESCRIPTION

Simply Good Foods is a food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks, and confectionery products marketed under the Atkins®, Quest®, and Atkins Endulge® brand names. Simply Good Foods was formed in 1989 and is headquartered in Denver, Colorado.

DEAL STATS #
Overall 2 of 2
Sector (Food) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (New York) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-21 Quest Nutrition

El Segundo, California, United States

Quest Nutrition is a North American manufacturer of protein foods. Quest is an active lifestyle brand with a highly engaged consumer base. Its on-trend philosophy focuses on creating snacks that contain high protein levels with minimal sugars and net carbohydrates.

Buy $1.0B
Mergr

Product

Company

Legal