M&A Deal Summary

Simply Better Brands Acquires CFH

On April 27, 2022, Simply Better Brands acquired consumer products company CFH for 14M USD

Acquisition Highlights
  • This is Simply Better Brands’ 3rd transaction in the Consumer Products sector.
  • This is Simply Better Brands’ largest (disclosed) transaction.
  • This is Simply Better Brands’ 3rd transaction in the United States.
  • This is Simply Better Brands’ 2nd transaction in Colorado.

M&A Deal Summary
Date 2022-04-27
Target CFH
Sector Consumer Products
Buyer(s) Simply Better Brands
Deal Type Add-on Acquisition
Deal Value 14M USD

Target

CFH

Longmont, Colorado, United States
CFH is a vertically integrated, hemp bioscience company that develops and produces therapeutic products that could enhance health and improve the quality of people's lives. CFH was founded in 2014 and is based in Longmont, Colorado.

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Buyer(S) 1

Buyer

Simply Better Brands

Vancouver, British Columbia, Canada
Category Company
Sector Consumer Products
Revenue 80M CAD (2023)
DESCRIPTION

Simply Better Brands is an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The Company’s mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based, natural, and clean ingredient space. It continues to focus on expansion into high-growth consumer product categories including CBD products, plant-based food and beverage, and the global pet care and skincare industries. Simply Better Brands is based in Vancouver, British Columbia.

DEAL STATS #
Overall 4 of 4
Sector (Consumer Products) 3 of 3
Type (Add-on Acquisition) 4 of 4
State (Colorado) 2 of 2
Country (United States) 3 of 3
Year (2022) 2 of 2
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-01 BRN Group

Toronto, Ontario, Canada

BRN Group provides total brand management services including strategic brand planning, digital presence mapping, and online and offline distribution. BRN Group was founded in 2019 and is based in Toronto, Ontario.

Buy $10M
Mergr

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