M&A Deal Summary

Simplilearn Acquires Market Motive

On June 25, 2015, Simplilearn acquired marketing company Market Motive for 10M USD

Acquisition Highlights
  • This is Simplilearn’s 1st transaction in the Marketing sector.
  • This is Simplilearn’s largest (disclosed) transaction.
  • This is Simplilearn’s 1st transaction in the United States.
  • This is Simplilearn’s 1st transaction in California.

M&A Deal Summary
Date 2015-06-25
Target Market Motive
Sector Marketing
Buyer(s) Simplilearn
Deal Type Add-on Acquisition
Deal Value 10M USD

Target

Market Motive

Scotts Valley, California, United States
Market Motive, Inc. is a digital marketing training company.

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Buyer(S) 1

Buyer

Simplilearn

Bangalore , India
Category Company
Founded 2010
Sector Internet Software and Services
DESCRIPTION

Simplilearn is an online learning ‘bootcamp’ based in India offering digital skills training and courses to working professionals all over the world. Simplilearn was founded in 2010 and is based in Bangalore, India.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 2
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-28 Fullstack Academy

New York, New York, United States

Fullstack Academy is a premium bootcamp provider that has expanded its offerings, introducing new bootcamp programs in Web Development, Cybersecurity, Product Management, DevOps, Data Analytics, and other disciplines. Fullstack Academy was founded in 2012 and is based in New York.

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