Add-on Acquisition • Financial Services

Simplicity Group Acquires Verity Asset Management

On July 15, 2025, Simplicity Group acquired financial services company Verity Asset Management

Acquisition Context
  • This is Simplicity Group’s 9th transaction in the Financial Services sector.
  • This is Simplicity Group’s 56th transaction in the United States.
  • This is Simplicity Group’s 3rd transaction in North Carolina.

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M&A Deal Summary

Date July 15, 2025
Target Verity Asset Management
Sector Financial Services
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target Company

Verity Asset Management

Durham, North Carolina, United States
Verity Asset Management serves individual investment clients, employers, and financial advisors with a client-centered approach to maximizing and preserving wealth. Verity Asset Management was founded in 1996 and is based in Durham, North Carolina.
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Buyer Overview 1

Buyer

Simplicity Group

Summit, New Jersey, United States

Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.


Deal Context for Buyer #
Overall 56 of 62
Sector: Financial Services 9 of 11
Type: Add-on Acquisition 54 of 60
State: North Carolina 3 of 4
Country: United States 56 of 62
Year: 2025 4 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-08 DuVall Financial Group

Phoenix, Arizona, United States

DuVall Financial Group is a brokerage general agency focused on supporting independent agents and their clients with insurance and marketing solutions. DuVall Financial Group is based in Phoenix, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-23 PlanScope360

Durham, North Carolina, United States

PlanScope360 delivers integrated savings and retirement plan solutions specifically designed for school districts. From retirement to financial wellness programs, it helps districts attract and retain top talent while managing costs with full transparency. PlanScope360 is based in Durham, North Carolina.

Buy -