M&A Deal Summary

Simplicity Group Acquires Truluma

On March 22, 2023, Simplicity Group acquired insurance company Truluma

Acquisition Highlights
  • This is Simplicity Group’s 22nd transaction in the Insurance sector.
  • This is Simplicity Group’s 41st transaction in the United States.
  • This is Simplicity Group’s 1st transaction in Washington.

M&A Deal Summary
Date 2023-03-22
Target Truluma
Sector Insurance
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target

Truluma

Seattle, Washington, United States
Truluma is a disability income brokerage company serves brokers nationwide with income protection and asset protection solutions. Truluma was founded in 2000 and is based in Seattle, Washington.

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Buyer(S) 1

Buyer

Simplicity Group

Summit, New Jersey, United States
Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.

DEAL STATS #
Overall 41 of 52
Sector (Insurance) 22 of 28
Type (Add-on Acquisition) 40 of 50
State (Washington) 1 of 1
Country (United States) 41 of 52
Year (2023) 7 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-02 Insurance Designers

Miami, Florida, United States

Insurance Designers is an IMO dedicated to helping its member agencies grow and evolve their businesses while providing consumers with the best insurance solutions, including life, annuity, long term care and disability. Insurance Designers is based in Miami, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-18 Commonwealth Capital Brokerage

Bala Cynwyd, Pennsylvania, United States

Commonwealth Capital Brokerage is a national insurance general agency that partners with professional advisors to help them identify and deliver innovative planning strategies to their clients. CCB is based in Bala Cynwyd, Pennsylvania.

Buy -
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