M&A Deal Summary

Simplicity Group Acquires Plum Life

On June 4, 2024, Simplicity Group acquired insurance company Plum Life

Acquisition Highlights
  • This is Simplicity Group’s 28th transaction in the Insurance sector.
  • This is Simplicity Group’s 50th transaction in the United States.
  • This is Simplicity Group’s 4th transaction in New Jersey.

M&A Deal Summary
Date 2024-06-04
Target Plum Life
Sector Insurance
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target

Plum Life

Berkeley Heights, New Jersey, United States
Plum Life provides life insurance policies. Plum Life was formed in 2020 and is headquartered in Berkeley Heights, New Jersey.

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Buyer(S) 1

Buyer

Simplicity Group

Summit, New Jersey, United States
Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.

DEAL STATS #
Overall 50 of 52
Sector (Insurance) 28 of 28
Type (Add-on Acquisition) 49 of 50
State (New Jersey) 4 of 4
Country (United States) 50 of 52
Year (2024) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-18 Designs in Life

Paso Robles, California, United States

Designs in Life is a full-service BGA that specializes in providing insurance solutions, including access to life, disability, and long-term care products, and marketing support to agents and advisors. Designs in Life is based in Paso Robles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-11 benefitRFP

Sacramento, California, United States

benefitRFP is a direct, high-end national provider of Executive Benefit Plan solutions. benefitRFP simplifies the complex world of executive benefit planning, combining various products and services from leading investment and insurance product vendors with robust and cost-competitive administrative solutions. benefitRFP was formed in 2006 and is headquartered in Sacramento, California.

Buy -
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