Add-on Acquisition • Financial Services

Simplicity Group Acquires Guardian Financial Group

On May 6, 2021, Simplicity Group acquired financial services company Guardian Financial Group

Acquisition Context
  • This is Simplicity Group’s 4th transaction in the Financial Services sector.
  • This is Simplicity Group’s 12th transaction in the United States.
  • This is Simplicity Group’s 3rd transaction in Texas.

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M&A Deal Summary

Date May 6, 2021
Target Guardian Financial Group
Sector Financial Services
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target Company

Guardian Financial Group

Mansfield, Texas, United States
Guardian Financial Group is a provider of specialized financial planning advice tailored to the unique needs of religious leaders and their families. Guardian Financial Group is based in Mansfield, Texas.
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Buyer Overview 1

Buyer

Simplicity Group

Summit, New Jersey, United States

Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.


Deal Context for Buyer #
Overall 12 of 62
Sector: Financial Services 4 of 11
Type: Add-on Acquisition 12 of 60
State: Texas 3 of 5
Country: United States 12 of 62
Year: 2021 4 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-20 American Financial Network

Parsippany, New Jersey, United States

American Financial Network is a service-focused life and annuity insurance distribution business for independent professionals. American Financial Network, has grown to become a major provider of top-tier carrier products, advanced case design, case management, and unmatched professional support to its financial partners. American Financial Network was founded in 2002 and is based in Parsippany, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-15 Insurance Network America

Boise, Idaho, United States

Insurance Network America provides expertise and support to independent agents who specialize in life insurance, annuities, long-term care insurance, and employee benefits. INA offers top contracts with leading carriers, deep knowledge of industry trends and legislative issues, and powerful tools and programs to help agents serve their clients. Insurance Network America was founded in 1987 and is based in Boise, Idaho.

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