M&A Deal Summary

Simplicity Group Acquires Element Insurance

On June 21, 2022, Simplicity Group acquired insurance company Element Insurance

Acquisition Highlights
  • This is Simplicity Group’s 15th transaction in the Insurance sector.
  • This is Simplicity Group’s 26th transaction in the United States.
  • This is Simplicity Group’s 1st transaction in Nebraska.

M&A Deal Summary
Date 2022-06-21
Target Element Insurance
Sector Insurance
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target

Element Insurance

Elkhorn, Nebraska, United States
Element Insurance is an independent insurance brokerage agency, based in Elkhorn, Nebraska.

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Buyer(S) 1

Buyer

Simplicity Group

Summit, New Jersey, United States
Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.

DEAL STATS #
Overall 26 of 52
Sector (Insurance) 15 of 28
Type (Add-on Acquisition) 25 of 50
State (Nebraska) 1 of 1
Country (United States) 26 of 52
Year (2022) 6 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-07 Eagle Team

Woodbury, Minnesota, United States

Eagle Team is an independent organization specializing in life and annuity sales and distribution, based in Woodbury, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-07 LifePro

San Diego, California, United States

LifePro is a distributor of life, annuity, long-term care, and securities-based insurance products serving financial professionals nationwide. LifePro was founded in 1986 and is based in San Diego, California.

Buy -
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