Add-on Acquisition • Business Services

Simplicity Group Acquires DuVall Financial Group

On July 8, 2025, Simplicity Group acquired business services company DuVall Financial Group

Acquisition Context
  • This is Simplicity Group’s 18th transaction in the Business Services sector.
  • This is Simplicity Group’s 55th transaction in the United States.
  • This is Simplicity Group’s 3rd transaction in Arizona.

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M&A Deal Summary

Date July 8, 2025
Target DuVall Financial Group
Sector Business Services
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target Company

DuVall Financial Group

Phoenix, Arizona, United States
DuVall Financial Group is a brokerage general agency focused on supporting independent agents and their clients with insurance and marketing solutions. DuVall Financial Group is based in Phoenix, Arizona.
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Buyer Overview 1

Buyer

Simplicity Group

Summit, New Jersey, United States

Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.


Deal Context for Buyer #
Overall 55 of 62
Sector: Business Services 18 of 20
Type: Add-on Acquisition 53 of 60
State: Arizona 3 of 3
Country: United States 55 of 62
Year: 2025 3 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-09 BKA Financial

Elmira, New York, United States

BKA Financial specializes in insurance distribution in the institutional space. BKA Financial is based in Elmira, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-15 Verity Asset Management

Durham, North Carolina, United States

Verity Asset Management serves individual investment clients, employers, and financial advisors with a client-centered approach to maximizing and preserving wealth. Verity Asset Management was founded in 1996 and is based in Durham, North Carolina.

Buy -