Add-on Acquisition • Insurance

Simplicity Group Acquires Davis Life & Annuity

On January 9, 2019, Simplicity Group acquired insurance company Davis Life & Annuity

Acquisition Context
  • This is Simplicity Group’s 4th transaction in the Insurance sector.
  • This is Simplicity Group’s 4th transaction in the United States.
  • This is Simplicity Group’s 1st transaction in Iowa.

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M&A Deal Summary

Date January 9, 2019
Target Davis Life & Annuity
Sector Insurance
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target Company

Davis Life & Annuity

West Des Moines, Iowa, United States
Davis Life & Annuity is a full-service, wholesale life and annuity brokerage firm serving independent financial professionals. Davis Life & Annuity is based in West Des Moines, Iowa.
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Buyer Overview 1

Buyer

Simplicity Group

Summit, New Jersey, United States

Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.


Deal Context for Buyer #
Overall 4 of 62
Sector: Insurance 4 of 31
Type: Add-on Acquisition 4 of 60
State: Iowa 1 of 1
Country: United States 4 of 62
Year: 2019 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-03 InsurMark

Houston, Texas, United States

InsurMark, Inc. is specializes in providing safe retirement and asset protection solutions through financial professionals using annuities and life insurance. InsurMark is based in Houston, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-24 America s First Financial

St. Peters, Missouri, United States

America's First Financial Corp. helping independent financial advisors define their planning specialties in the areas of long-term care and asset protection for the retirement years. The organization provides wholesale asset-based long-term care and annuity products, custom branding and marketing solutions to advisors nationwide.

Buy -