M&A Deal Summary

Simplicity Group Acquires Chesapeake Brokerage

On July 12, 2022, Simplicity Group acquired insurance company Chesapeake Brokerage

Acquisition Highlights
  • This is Simplicity Group’s 17th transaction in the Insurance sector.
  • This is Simplicity Group’s 28th transaction in the United States.
  • This is Simplicity Group’s 1st transaction in Delaware.

M&A Deal Summary

Date 2022-07-12
Target Chesapeake Brokerage
Sector Insurance
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target

Chesapeake Brokerage

Rehoboth Beach, Delaware, United States
Chesapeake Brokerage is a boutique brokerage firm specializing in life insurance, disability income, long-term care, and annuities. Chesapeake Brokerage is based in Rehoboth Beach, Delaware.

Search 201,157 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Simplicity Group

Summit, New Jersey, United States

Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.


DEAL STATS #
Overall 28 of 52
Sector (Insurance) 17 of 28
Type (Add-on Acquisition) 27 of 50
State (Delaware) 1 of 1
Country (United States) 28 of 52
Year (2022) 8 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-07 LifePro

San Diego, California, United States

LifePro is a distributor of life, annuity, long-term care, and securities-based insurance products serving financial professionals nationwide. LifePro was founded in 1986 and is based in San Diego, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-14 Life Policy Pros

Princeton, New Jersey, United States

Life Policy Pros is a distributor of life insurance focused on partnering with independent financial advisors and insurance agents to help them grow their practices and increase profitability with over 68 years of combined experience in financial services with a concentration in advanced life insurance planning and design. Life Policy Pros is based in Princeton, New Jersey.

Buy -