M&A Deal Summary

Simplicity Group Acquires Aptus Wealth

On August 21, 2025, Simplicity Group acquired financial services company Aptus Wealth

Acquisition Highlights
  • This is Simplicity Group’s 10th transaction in the Financial Services sector.
  • This is Simplicity Group’s 59th transaction in the United States.
  • This is Simplicity Group’s 4th transaction in Ohio.

M&A Deal Summary

Date 2025-08-21
Target Aptus Wealth
Sector Financial Services
Buyer(s) Simplicity Group
Deal Type Add-on Acquisition

Target

Aptus Wealth

Lewis Center, Ohio, United States
Aptus Wealth is a financial planning and wealth management company, providing clients with personalized service to address their specific financial situations and goals. Aptus Wealth is based in Lewis Center, Ohio.

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Buyer(S) 1

Buyer

Simplicity Group

Summit, New Jersey, United States

Category Company
Founded 2008
Sector Business Services
DESCRIPTION

Simplicity Group is a financial product distribution firm focused on retirement planning solutions through a combination of annuity, life insurance, and securities products. Simplicity Group was founded in 2008 and is based in Summit, New Jersey.


DEAL STATS #
Overall 59 of 62
Sector: Financial Services M&A 10 of 11
Type: Add-on Acquisition M&A Deals 57 of 60
State: Ohio M&A 4 of 4
Country: United States M&A 59 of 62
Year: 2025 M&A 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-08-19 Northeast Brokerage

Glastonbury, Connecticut, United States

Northeast Brokerage is an insurance brokerage general agency dedicated to providing relationship-based sales assistance to independent life agents, national institutional firms, property and casualty agents, and other financial service professionals in the areas of life, annuities, disability, and long-term care insurance. Northeast Brokerage is based in Glastonbury, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-17 Professional Planning Services

Cream Ridge, New Jersey, United States

Professional Planning Services is a financial advisory business that unites wealth advisory services with protection products to address the needs and goals of families, high-income earners, and small business owners. Professional Planning Services is based in Cream Ridge, New Jersey.

Buy -