M&A Deal Summary

Simplicity Esports and Gaming Acquires bluO

On August 8, 2017, Simplicity Esports and Gaming acquired leisure company bluO from PVR INOX and Major Cineplex Group for 14M USD

Acquisition Highlights
  • This is Simplicity Esports and Gaming’s 1st transaction in the Leisure sector.
  • This is Simplicity Esports and Gaming’s largest (disclosed) transaction.
  • This is Simplicity Esports and Gaming’s 1st transaction in India.

M&A Deal Summary

Date 2017-08-08
Target bluO
Sector Leisure
Buyer(s) Simplicity Esports and Gaming
Sellers(s) PVR INOX
Major Cineplex Group
Deal Type Divestiture
Deal Value 14M USD
Advisor(s) Ernst & Young Capital Advisors LLC (Financial)

Target

bluO

Gurgaon, India
bluO is a provider of bowling alley and party destinations for birthday and corporate events. bluO was established in 2009 and is based in Gurgaon, India.

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Buyer(S) 1

Buyer

Simplicity Esports and Gaming

Boca Raton, Florida, United States

Category Company
Founded 2017
Sector Leisure
Employees16
Revenue 3M USD (2022)
DESCRIPTION

Simplicity Esports and Gaming is a global virtual reality gaming and fully integrated eSports platform company, seeking to revolutionize the way that people view entertainment. SMAAASH is a developer of family entertainment centers throughout the United States, combining proprietary sports, eSports, virtual and augmented reality gaming as well as dining into a highly interactive and innovative social experience for family and friends. Simplicity Esports and Gaming was founded in 2017 and is based in Boca Raton, Florida.


DEAL STATS #
Overall 1 of 3
Sector (Leisure) 1 of 2
Type (Divestiture) 1 of 1
Country (India) 1 of 1
Year (2017) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-21 Simplicity Esports

Boca Raton, Florida, United States

Simplicity Esports LLC is a provider of content cumulatively on various social media platforms to engaged fan base competing in popular games across different genres, including PUBG, Gears of War, Injustice 2 and NHL 19.

Buy -

Seller(S) 2

SELLER

PVR INOX

Gurugram, India

Category Company
Founded 1995
Sector Consumer Services
Employees3,648
Revenue 61.1B INR (2024)
DESCRIPTION

PVR INOX is a cinema entertainment company. PVR INOX was founded in 1995 and is based in Gurugram, India.


DEAL STATS #
Overall 1 of 1
Sector (Leisure) 1 of 1
Type (Divestiture) 1 of 1
Country (India) 1 of 1
Year (2017) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-09 DT Cinemas

New Delhi, India

DT Cinemas Ltd. operates multiplex chain and started its operations through its first Multiplex at DLF City Centre in Gurgaon with a belief to create a comprehensive retail experience for the Indian Consumers through the best retail entertainment.

Buy Rs500M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-20 iPic Gold Class Entertainment

Beverly Hills, California, United States

iPic Gold Class Entertainment LLC is a premier luxury restaurant-and-theater company, which owns and operates 16 locations with 121 screens and 10 restaurants across 10 states in the United States. iPic®'s facilities blend three distinct areas: a polished-casual restaurant, a farm-to-glass full-service bar, and world-class luxury theater auditoriums into a one-of-a-kind experience.

Buy -
SELLER

Major Cineplex Group

Bangkok, Thailand

Category Company
Founded 1995
Sector Leisure
Revenue 8.6B THB (2023)
DESCRIPTION

Major Cineplex Group is a provider of movie theaters. It is involved in cinema, advertising and media, bowling and karaoke, ice skating rink, rental and services, and movie content businesses. Major Cineplex Group was founded in 1995 and is based in Bangkok, Thailand.


DEAL STATS #
Overall 1 of 1
Sector (Leisure) 1 of 1
Type (Divestiture) 1 of 1
Country (India) 1 of 1
Year (2017) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-01-01 bluO

Gurgaon, India

bluO is a provider of bowling alley and party destinations for birthday and corporate events. bluO was established in 2009 and is based in Gurgaon, India.

Buy -