M&A Deal Summary

Simpli.fi Acquires CoreMedia

On January 25, 2022, Simpli.fi acquired software company CoreMedia

Acquisition Highlights
  • This is Simpli.fi’s 2nd transaction in the Software sector.
  • This is Simpli.fi’s 2nd transaction in the United States.
  • This is Simpli.fi’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2022-01-25
Target CoreMedia
Sector Software
Buyer(s) Simpli.fi
Deal Type Add-on Acquisition

Target

CoreMedia

Fairfield, New Jersey, United States
CoreMedia is a provider of performance media management software used by major performance marketing agencies, media agencies, and brands. CoreMedia was founded in 1992 and is based in Fairfield, New Jersey.

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Buyer(S) 1

Buyer

Simpli.fi

Fort Worth, Texas, United States
Category Company
Founded 2010
Sector Marketing
DESCRIPTION

Simpli.fi is a provider of localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. Simpli.fi was founded in 2010 and is based in Fort Worth, Texas.

DEAL STATS #
Overall 2 of 3
Sector (Software) 2 of 2
Type (Add-on Acquisition) 2 of 3
State (New Jersey) 1 of 1
Country (United States) 2 of 3
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-19 The Advantage Software

Mooresville, North Carolina, United States

The Advantage Software Co. is a provider of ERP software that automates accounting, project management, and media management for advertising agencies. The Advantage Software Co. was founded in 1985 and is based in Mooresville, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-28 Bidtellect

Delray Beach, Florida, United States

Bidtellect is a native advertising technology and solutions company offering deep campaign insights across a wide range of KPIs for brand, agency, and trading desk partners. Bidtellect was founded in 2014 and is based in Delray Beach, Florida.

Buy -
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