Venture • Internet Software and Services

Simon Equity Partners Invests In Daisy d/b/a MOG Inc

On May 1, 2006, growth capital firm Simon Equity Partners invested in internet software and services company Daisy d/b/a MOG Inc

Investment Context
  • This is Simon Equity Partners’ 1st transaction in the Internet Software and Services sector.
  • This is Simon Equity Partners’ 2nd transaction in the United States.
  • This is Simon Equity Partners’ 1st transaction in California.
Investment Fate
  • Daisy d/b/a MOG Inc was sold to a strategic buyer in 2012.

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Investment Summary

Date May 1, 2006
Target Daisy d/b/a MOG Inc
Sector Internet Software and Services
Investor(s) Simon Equity Partners
Deal Type Venture

Target Company

Daisy d/b/a MOG Inc

Santa Monica, California, United States
MOG is a company conceived and run by music fans who share one simple goal: to create the perfect destination for music lovers to learn about and discover music.
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Investor Overview 1

Investor

Simon Equity Partners

Larkspur, California, United States

Investor Investor


Category Growth Capital Firm
Founded 2006
Size Small
Type Sector Focused
DESCRIPTION

Simon Equity Partners LLC is a private equity firm focused on making growth capital investments in the consumer sector. The Firm looks to invest in profitable, growth-oriented companies with high-margin/differentiated products. Simon seeks investments of $2 to $10 million in businesses generating $5 to $20 million in sales. Specific areas of interest includes apparel, food and beverages, health and wellness, home care, hospitality, beauty & personal care, specialty retail, sustainability, restaurants, and food services. Simon Equity Partners LLC is the investment arm of Simon Property Group, the publicly traded real estate firm. Simon Equity Partners LLC is based in San Francisco, California.


Deal Context for Investor #
Overall 2 of 10
Sector: Internet Software and Services 1 of 2
Type: Venture 1 of 5
State: California 1 of 6
Country: United States 2 of 9
Year: 2006 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2002-05-16 Aeropostale

New York, New York, United States

Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old women and men. Aéropostale provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-01 ChaCha

Carmel, Indiana, United States

ChaCha is a search engine that can instantly connect users to a live person to assist with searches. ChaCha offers free mobile answers service, allows users to call 1-800-2ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. ChaCha was founded in 2006 and is based in Carmel, Indiana.

Buy -