M&A Deal Summary

SimilarWeb Acquires Quettra

On December 10, 2015, SimilarWeb acquired internet software and services company Quettra for 10M USD

Acquisition Highlights
  • This is SimilarWeb’s 3rd transaction in the Internet Software and Services sector.
  • This is SimilarWeb’s largest (disclosed) transaction.
  • This is SimilarWeb’s 2nd transaction in the United States.
  • This is SimilarWeb’s 1st transaction in California.

M&A Deal Summary
Date 2015-12-10
Target Quettra
Sector Internet Software and Services
Buyer(s) SimilarWeb
Deal Type Add-on Acquisition
Deal Value 10M USD

Target

Quettra

Milpitas, California, United States
Quettra, Inc. is a provider of mobile analytics and measurement tools.

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Buyer(S) 1

Buyer

SimilarWeb

New York, New York, United States
Category Company
Founded 2009
Sector Information Services
Employees899
Revenue 218M USD (2023)
DESCRIPTION

SimilarWeb is a provider of research tools that helps users understand the traffic of the websites they visit and discover related sites. It also allows users to monitor website traffic, discover valuable insights about competitors’ sites, and identify growth opportunities. SimilarWeb was founded in 2009 and is based in New York City.

DEAL STATS #
Overall 3 of 6
Sector (Internet Software and Services) 3 of 4
Type (Add-on Acquisition) 3 of 6
State (California) 1 of 2
Country (United States) 2 of 4
Year (2015) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-20 Swayy

Tel Aviv, Israel

Swayy is a provider of content discovery tools and services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-10 Embee

San Francisco, California, United States

Embee is a mobile insights provider and market leader in mobile audience analytics, consumer panels, and mobile sampling. The company builds and manages unique mobile-based insight communities, enabling clients of some of the biggest consumer research companies and brands in the world to drive better business decisions with rapid, accurate insights into the behaviors and experiences of mobile device users worldwide. It provides end-to-end research panel recruitment, measurement, rewards, and retention all within a single application. Embee was formed in 2008 and is based in San Francisco, California.

Buy -
Mergr

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