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  5. Silverpush Acquires Vidgyor

M&A Deal Summary

Silverpush Acquires Vidgyor

On July 11, 2023, Silverpush acquired information technology company Vidgyor

Acquisition Highlights
  • This is Silverpush’s 1st transaction in the Information Technology sector.
  • This is Silverpush’s 1st transaction in India.

M&A Deal Summary
Date 2023-07-11
Target Vidgyor
Sector Information Technology
Buyer(s) Silverpush
Deal Type Add-on Acquisition

Target

Vidgyor

Bengaluru, India
Vidgyor is a media technology company that offers solutions for monetization on digital to broadcasters & video content creators. The company's Dynamic Ad-Insertion technology enables monetization on Live TV streams by auto-replacing broadcast ads during TV commercial breaks with targeted video ads on digital streaming platforms including CTV, it also provides cloud-based media technology SaaS solutions for all the top TV broadcasters in India to power their streaming and monetization requirements for digital, OTT and CTV. Vidgyor is based in Bengaluru, India.

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Buyer(S) 1

Buyer

Silverpush

Singapore, Singapore
Category Company
Founded 2012
Sector Marketing
DESCRIPTION

Silverpush is a prominent advertising technology company that specializes in providing hyper-contextual solutions to advertisers, enabling them to reach their target audience at the most relevant moments. With a global presence spanning over 18 offices worldwide, the company helps brands globally in reaching their consumers at the right moments. Silverpush was formed in 2012 and is based in Singapore.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2023 M&A 1 of 1
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