Investment Summary

Silas Capital and Provenance Invest In Makeup by Mario

On January 19, 2023, growth capital firms Silas Capital and Provenance invested in consumer products company Makeup by Mario

Investment Highlights
  • This is Silas Capital’s 7th and Provenance’s 2nd transaction in the Consumer Products sector.
  • This is Silas Capital’s 17th and Provenance’s 5th transaction in the United States.
  • This is Silas Capital’s 7th and Provenance’s 2nd transaction in New York.

Investment Summary
Date 2023-01-19
Target Makeup by Mario
Sector Consumer Products
Investor(s) Silas Capital
Provenance
Deal Type Stake Purchase
Advisor(s) Threadstone Capital (Financial)

Target

Makeup by Mario

New York, New York, United States
Makeup by Mario is a premium beauty brand sells a broad assortment of prestige color cosmetics exclusively through Sephora and its own website. Makeup by Mario was founded in 2020 and is based in New York, New York.

Search 201,157 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Investor(S) 2

Investor

Silas Capital

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Silas Capital is a growth equity investment firm focused on the consumer sector. Silas looks to invest $3 to $15 million in fast-growing, US-based companies with $5 to $25 million in revenue. Specific areas of interest include specialty consumer products, consumable goods, e-commerce, consumer services, mobile applications, and consumer retail. Silas Capital was formed in 2011 and is based in New York City.

DEAL STATS #
Overall 18 of 18
Sector (Consumer Products) 7 of 7
Type (Stake Purchase) 1 of 1
State (New York) 7 of 7
Country (United States) 17 of 17
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 ILIA Beauty

Laguna Beach, California, United States

ILIA Beauty is a provider of clean color cosmetics that offers a full face assortment of more than 100 distinct high-performance products crafed with certified organic ingredients and nontoxic synthetics to ensure that each delivers beyond the expectations of natural makeup. ILIA Beauty is based in Laguna Beach, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-10 Hatch

New York, New York, United States

Hatch is a manufacturer of women in clothes that adapt to her body before, during, and after pregnancy. Hatch is based in New York City.

Sell -
Investor

Provenance

Investor Investor Investor

Category Growth Capital Firm
Founded 2017
Size Small
Type Sector Focused
DESCRIPTION

Provenance is a growth capital firm focused on omnichannel consumer brands. The Firm uses analytics to inform investments and targets growing businesses with high customer lifetime value and potential for expansion. Provenance seeks to invest $10 to $50 million per transaction. Provenance was founded in 2017 and is based in Beverly Hills, California.

DEAL STATS #
Overall 5 of 5
Sector (Consumer Products) 2 of 2
Type (Stake Purchase) 1 of 1
State (New York) 2 of 2
Country (United States) 5 of 5
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 Fireclay Tile

San Francisco, California, United States

Fireclay Tile is a direct-to-customer U.S. tile manufacturer and retailer. The company has been handcrafting beautiful, sustainable ceramic, handpainted, brick, and glass Tile and pioneering a digital first experience that makes it easy to specify and purchase beautiful tile. Fireclay Tile was founded in 1986 and is based in San Francisco, California.

Buy -
Mergr

Product

Company

Legal