M&A Deal Summary

Signature Brands Acquires Brand Castle

On January 5, 2022, Signature Brands acquired consumer products company Brand Castle

Acquisition Highlights
  • This is Signature Brands’ 1st transaction in the Consumer Products sector.
  • This is Signature Brands’ 2nd transaction in the United States.
  • This is Signature Brands’ 1st transaction in Ohio.

M&A Deal Summary

Date 2022-01-05
Target Brand Castle
Sector Consumer Products
Buyer(s) Signature Brands
Deal Type Add-on Acquisition
Advisor(s) Artemis Transaction Advisors (Financial)
Calfee, Halter & Griswold (Legal)

Target

Brand Castle

Bedford Hts, Ohio, United States
Brand Castle manufactures and distributes branded and private label baking & decorating kits, dessert decorating products, premium baking mixes, and seasonal beverages, and designs and bakes their own gingerbread house line. Brand Castle was founded in 2004 and is based in Bedford Hts, Ohio.

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Buyer(S) 1

Buyer

Signature Brands

Ocala, Florida, United States

Category Company
Founded 1951
Sector Consumer Products
DESCRIPTION

Signature Brands is a manufacturer of dessert decorating products, as well as a major player in the other celebrations product categories in which it competes. Signature Brand's iconic brands include Betty Crocker, Cake Mate, Pumpkin Masters, PAAS, and Giftpop. Signature Brands' mission is to help craft family memories that matter while inspiring meaningful consumer creations. Signature Brands was founded in 1951 and is based in Ocala, Florida.


DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Ohio M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-08-25 Houston Harvest Gift Products

Franklin Park, Illinois, United States

Houston Harvest Gift Products, LLC is a manufacturer and marketer of ready-to-eat popcorn in collectible gift canisters in the United States. The HHGP designs and manufactures a full line of popcorn products which are sold in decorative tins.

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