M&A Deal Summary

Sideshow Acquires more2

On October 26, 2022, Sideshow acquired software company more2 from Eight Roads

Acquisition Highlights
  • This is Sideshow’s 1st transaction in the Software sector.
  • This is Sideshow’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2022-10-26
Target more2
Sector Software
Buyer(s) Sideshow
Sellers(s) Eight Roads
Deal Type Add-on Acquisition
Advisor(s) Osborne Clarke (Legal)

Target

more2

London, United Kingdom
more2 is a data analytics and marketing platform that provides strategy, segmentation and modeling, reporting and analysis, technology, and campaign services to grow retail businesses in the United Kingdom and internationally. It serves fashion, fitness, food and drink, health and beauty, lifestyle, outdoor, and technology clients. more2 was founded in 2002 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Sideshow

London, United Kingdom

Category Company
Sector Marketing
DESCRIPTION

Sideshow is a global challenger in digital experience & marketing services. Sideshow’s evidence-driven proposition enables clients to make informed and data-driven decisions that supercharge their digital transformation and marketing. Sideshow is based in London, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2022 M&A 1 of 1

Seller(S) 1

SELLER

Eight Roads

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1969
PE ASSETS 11.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Eight Roads is a private investment firm focused on a variety of investment opportunities across the US, Europe, and Asia. The Firm is divided into several investment strategies including venture, principal investing, and real estate. Within the principal investments group, Eight Roads backs established growth businesses with long-term capital. Eight Roads does not have any sector preferences, but has experience in fintech, business services, and healthcare. Eight Roads is based in London.


DEAL STATS #
Overall 99 of 124
Sector: Software M&A 8 of 15
Type: Add-on Acquisition M&A Deals 46 of 59
Country: United Kingdom M&A 9 of 12
Year: 2022 M&A 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-27 Elucidata

San Francisco, California, United States

Elucidata is a life sciences MLOps company for the future that transforms biological discovery by integrating different forms of biomedical data. Elucidata was founded in 2015 and is based in San Francisco, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-09 Made.com

London, United Kingdom

Made.com is an online design brand that offers high-quality furniture. Made.com is bringing consumers a new way to buy furniture, cutting out the middlemen, and hence saving up to 70% off high street prices. Made.com aims to disrupt high-end furniture stores by controlling each element of its supply chain from manufacturing to the e-commerce platform. Made.com was founded in 2010 and is based in London, United Kingdom.

Sell -