M&A Deal Summary

Shutterstock Acquires Shotzr

On July 27, 2021, Shutterstock acquired digital media company Shotzr

Acquisition Highlights
  • This is Shutterstock’s 5th transaction in the Digital Media sector.
  • This is Shutterstock’s 6th transaction in the United States.
  • This is Shutterstock’s 1st transaction in Colorado.

M&A Deal Summary
Date 2021-07-27
Target Shotzr
Sector Digital Media
Buyer(s) Shutterstock
Deal Type Add-on Acquisition

Target

Shotzr

Denver, Colorado, United States
Shotzr provides human responsiveness to imagery, applying insights to any image for predictive analysis to ensure customers select the right image for social media and digital campaigns that will resonate with audiences. Shotzr was founded in 2017 and is based in Denver, Colorado.

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Buyer(S) 1

Buyer

Shutterstock

New York, New York, United States
Category Company
Founded 2003
Sector Digital Media
Employees1,274
Revenue 875M USD (2023)
DESCRIPTION

Shutterstock is a provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Shutterstock was founded in 2003 and is based in New York, New York.

DEAL STATS #
Overall 10 of 16
Sector (Digital Media) 5 of 8
Type (Add-on Acquisition) 10 of 15
State (Colorado) 1 of 1
Country (United States) 6 of 10
Year (2021) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-27 Pattern89

Indianapolis, Indiana, United States

Pattern89 provides industry-level and custom insights for predictive performance at scale. Utilizing these insights allows marketers, agencies and creatives to make the right decisions - down to colors, copy and even emojis - without having to live A/B test. Pattern89 was founded in 2016 and is based in Indianapolis, Indiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-07 Picmonkey

Seattle, Washington, United States

Picmonkey is an online graphic design and image editing platform that enables creators of any skill level to design high-quality visual assets - from presentations, advertisements and logos, to business cards and banners - for an array of use cases, including digital marketing, advertising, and social media posts. Picmonkey was founded in 2012 and is based in Seattle, Washington.

Buy $110M
Mergr

Product

Company

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