Add-on Acquisition • E-Commerce

Shoply Acquires AER Group Pty

On March 13, 2014, Shoply acquired e-commerce company AER Group Pty for 315M USD

Acquisition Context

This is Shoply’s 1st transaction in the E-Commerce sector.
This is Shoply’s largest (disclosed) transaction.
This is Shoply’s 1st transaction in Australia.

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M&A Deal Summary
Date	March 13, 2014
Target	AER Group Pty
Sector	E-Commerce
Buyer(s)	Shoply
Deal Type	Add-on Acquisition
Deal Value	315M USD

Target Company

AER Group Pty

Brunswick, Australia

WowBaby.com.au is an online baby products retailer.

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Buyer Overview 1

Buyer

Shoply

Melbourne, Australia

Category	Company
Founded	2010
Sector	E-Commerce

DESCRIPTION

Shoply Ltd. is an online shopping company that owns and operates a wide range of online shopping sites. Shoply was formed in 2010 and is based in Melbourne, Australia.

Deal Context for Buyer	#
Overall	1 of 3
Sector: E-Commerce	1 of 2
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 3
Year: 2014	1 of 1
Size (of disclosed)	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2016-03-02	Harris Technology Pty North Ryde, Australia Harris Technology Pty Ltd. is a resellers of technology products and solutions aimed specifically at small and medium businesses.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2016-03-02

Harris Technology Pty

North Ryde, Australia

Harris Technology Pty Ltd. is a resellers of technology products and solutions aimed specifically at small and medium businesses.

Buy

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