M&A Deal Summary

Shoply Acquires AER Group Pty

On March 13, 2014, Shoply acquired e-commerce company AER Group Pty for 315M USD

Acquisition Highlights
  • This is Shoply’s 1st transaction in the E-Commerce sector.
  • This is Shoply’s largest (disclosed) transaction.
  • This is Shoply’s 1st transaction in Australia.

M&A Deal Summary
Date 2014-03-13
Target AER Group Pty
Sector E-Commerce
Buyer(s) Shoply
Deal Type Add-on Acquisition
Deal Value 315M USD

Target

AER Group Pty

Brunswick, Australia
WowBaby.com.au is an online baby products retailer.

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Buyer(S) 1

Buyer

Shoply

Melbourne, Australia
Category Company
Founded 2010
Sector E-Commerce
DESCRIPTION

Shoply Ltd. is an online shopping company that owns and operates a wide range of online shopping sites. Shoply was formed in 2010 and is based in Melbourne, Australia.

DEAL STATS #
Overall 1 of 3
Sector (E-Commerce) 1 of 2
Type (Add-on Acquisition) 1 of 1
Country (Australia) 1 of 3
Year (2014) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-02 Harris Technology Pty

North Ryde, Australia

Harris Technology Pty Ltd. is a resellers of technology products and solutions aimed specifically at small and medium businesses.

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