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  5. ShopBack Acquires Seedly

M&A Deal Summary

ShopBack Acquires Seedly

On May 8, 2018, ShopBack acquired internet software and services company Seedly

Acquisition Highlights
  • This is ShopBack’s 1st transaction in the Internet Software and Services sector.
  • This is ShopBack’s 1st transaction in Singapore.

M&A Deal Summary
Date 2018-05-08
Target Seedly
Sector Internet Software and Services
Buyer(s) ShopBack
Deal Type Add-on Acquisition

Target

Seedly

Singapore, Singapore
Seedly is a software as a service (SaaS) platform that offers automated budget data aggregation and portfolio visualization via a mobile application. Seedly developed an app that allows users to connect their bank accounts and credit cards as well as get detailed reports about their spending habits.

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Buyer(S) 1

Buyer

ShopBack

Singapore, Singapore
Category Company
Founded 2014
Sector Internet Software and Services
DESCRIPTION

ShopBack is a digital loyalty and discovery platform, with a clear mission to create a world of Smarter Shoppers. ShopBack has big ambitions and is currently growing strong in 6 countries - Singapore, Malaysia, Indonesia, Philippines, Taiwan and Thailand. We are a passionate team that wants to drive innovation and a build a product that we love and are all proud of! ShopBack's eCommerce loyalty & discovery platform currently powers Taobao, Expedia, Lazada, ZALORA and more than 1,300 eCommerce merchants. We now provide cash rebates to over 4 million users and are focused on growing and dominating the landscape.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Singapore M&A 1 of 1
Year: 2018 M&A 1 of 1
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