M&A Deal Summary

Shockoe Commerce Group Acquires YogaDirect

On November 10, 2010, Shockoe Commerce Group acquired consumer products company YogaDirect

Acquisition Highlights
  • This is Shockoe Commerce Group’s 1st transaction in the Consumer Products sector.
  • This is Shockoe Commerce Group’s 1st transaction in the United States.
  • This is Shockoe Commerce Group’s 1st transaction in Virginia.

M&A Deal Summary
Date 2010-11-10
Target YogaDirect
Sector Consumer Products
Buyer(s) Shockoe Commerce Group
Deal Type Merger

Target

YogaDirect

Richmond, Virginia, United States
YogaDirect LLC manufactures and distributes top-quality yoga equipment, whether it is yoga mats, bolsters, blocks or other yoga props. YogaDirect was founded in 1999 and is based in Richmond, Virginia.

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Buyer(S) 1

Buyer

Shockoe Commerce Group

Richmond, Virginia, United States
Category Company
Founded 2010
Sector Business Services
DESCRIPTION

Shockoe Commerce Group is an owner and operator of several yoga brands and manufacturers, such as Yoga Direct, Yoga Accessories, and Everything Yoga. Shockoe Commerce Group was founded in 2010 and is based in Richmond, Virginia.

DEAL STATS #
Overall 1 of 3
Sector (Consumer Products) 1 of 1
Type (Merger) 1 of 1
State (Virginia) 1 of 2
Country (United States) 1 of 3
Year (2010) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-07 Yoga Accessories

Richmond, Virginia, United States

Yoga Accessories, LLC operates as an online retailer that manufactures and distributes yoga products and accessories.

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