M&A Deal Summary

Shockoe Commerce Group Acquires Yoga Accessories

On December 7, 2010, Shockoe Commerce Group acquired internet software and services company Yoga Accessories

Acquisition Highlights
  • This is Shockoe Commerce Group’s 1st transaction in the Internet Software and Services sector.
  • This is Shockoe Commerce Group’s 2nd transaction in the United States.
  • This is Shockoe Commerce Group’s 2nd transaction in Virginia.

M&A Deal Summary

Date 2010-12-07
Target Yoga Accessories
Sector Internet Software and Services
Buyer(s) Shockoe Commerce Group
Deal Type Add-on Acquisition

Target

Yoga Accessories

Richmond, Virginia, United States
Yoga Accessories, LLC operates as an online retailer that manufactures and distributes yoga products and accessories.

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Buyer(S) 1

Buyer

Shockoe Commerce Group

Richmond, Virginia, United States

Category Company
Founded 2010
Sector Business Services
DESCRIPTION

Shockoe Commerce Group is an owner and operator of several yoga brands and manufacturers, such as Yoga Direct, Yoga Accessories, and Everything Yoga. Shockoe Commerce Group was founded in 2010 and is based in Richmond, Virginia.


DEAL STATS #
Overall 2 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Virginia) 2 of 2
Country (United States) 2 of 3
Year (2010) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-10 YogaDirect

Richmond, Virginia, United States

YogaDirect LLC manufactures and distributes top-quality yoga equipment, whether it is yoga mats, bolsters, blocks or other yoga props. YogaDirect was founded in 1999 and is based in Richmond, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-08 Red Rock Products

Anaheim, California, United States

Red Rock Products, Inc. operates as an online retailer serving the health and fitness markets. Red Rock Products is based in Anaheim, California.

Buy -