Shinmei Holdings Co. Acquires Meisui Bijin Factory Co.

Shinmei Holdings Co., Ltd., is the holding company including Shinmei Co., Ltd., a leading rice wholesaler in Japan. Based on the corporate philosophy, “Through rice, we contribute to peoples’ good eating habits by protecting the amazing Japanese rice fields and their culture, as well as by creating happiness and bringing deliciousness”, Shinmei provides a rice wholesaler service, which is the core of the business, processed rice products like packed rice as well as boiled rice, and a global restaurant business. In addition, Shinmei has expanded its business to create a “one-stop food value chain from upstream to downstream” including fruits and vegetables as well as marine foods to address disruptive environmental changes which are linked to the declining population, falling birth rate and aging population in Japan, as well as the diversification of eating habits.

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