M&A Deal Summary

Shift Paradigm Acquires LeadMD

On March 2, 2021, Shift Paradigm acquired marketing company LeadMD

Acquisition Highlights
  • This is Shift Paradigm’s 3rd transaction in the Marketing sector.
  • This is Shift Paradigm’s 2nd transaction in the United States.
  • This is Shift Paradigm’s 1st transaction in Arizona.

M&A Deal Summary
Date 2021-03-02
Target LeadMD
Sector Marketing
Buyer(s) Shift Paradigm
Deal Type Add-on Acquisition

Target

LeadMD

Scottsdale, Arizona, United States
LeadMD is a provider of performance marketing consultancy. LeadMD is based in Scottsdale, Arizona.

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Buyer(S) 1

Buyer

Shift Paradigm

Austin, Texas, United States
Category Company
Founded 2010
Sector Business Services
DESCRIPTION

Shift Paradigm is an operator of the full-service agency that provides true end-to-end email marketing solutions for enterprise organizations. Shift Paradigm expertise in strategy, operations, technology, creativity, analytics, deliverability, and privacy, apply proven methods to create efficient and flawless email programs that drive demonstrable bottom-line results for clients. Shift Paradigm was founded in 2010 and is based in Austin, Texas.

DEAL STATS #
Overall 4 of 6
Sector (Marketing) 3 of 4
Type (Add-on Acquisition) 4 of 6
State (Arizona) 1 of 1
Country (United States) 2 of 4
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-25 Data Insight Group

Toronto, Ontario, Canada

Data Insight Group is a data and analytics company helping clients organize, analyze and understand their data, thereby building a foundation for data driven marketing. Data Insight Group was founded in 2000 and is based in Toronto, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-07 ERGO

New York, New York, United States

ERGO is an email marketing company that makes advanced personalization at scale simple, right inside your ESP. Marketers can now leverage a myriad of data to auto-generate millions of individual HTML-based dynamic content email modules for a truly personalized 1:1 CX. ERGO is based in New York City.

Buy -
Mergr

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