Add-on Acquisition • Internet Software and Services

ShareWillow Acquires Plentive

On September 11, 2024, ShareWillow acquired internet software and services company Plentive

Acquisition Context

This is ShareWillow’s 1st transaction in the Internet Software and Services sector.
This is ShareWillow’s 1st transaction in the United States.
This is ShareWillow’s 1st transaction in Utah.

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M&A Deal Summary
Date	September 11, 2024
Target	Plentive
Sector	Internet Software and Services
Buyer(s)	ShareWillow
Deal Type	Add-on Acquisition

Target Company

Plentive

Richfield, Utah, United States

Plentive specializes in providing software for incentive and bonus plan management. Plentive helps organizations automatically track, calculate, and manage employee bonus plans. Plentive is based in Richfield, Utah.

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Buyer Overview 1

Buyer

ShareWillow

New York, New York, United States

Category	Company
Founded	2023
Sector	Internet Software and Services

DESCRIPTION

ShareWillow is a platform to help small businesses design and manage employee incentive plans including profit sharing, bonus plans, and performance pay. ShareWillow was founded in 2023 and is based in New York City.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: Utah	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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