Divestiture • Information Technology

Sharetracker Acquires Centris Marketing Science

On December 16, 2015, Sharetracker acquired information technology company Centris Marketing Science from AUS

Acquisition Context
  • This is Sharetracker’s 2nd transaction in the Information Technology sector.
  • This is Sharetracker’s 2nd transaction in the United States.
  • This is Sharetracker’s 1st transaction in Pennsylvania.

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M&A Deal Summary

Date December 16, 2015
Target Centris Marketing Science
Sector Information Technology
Buyer(s) Sharetracker
Sellers(s) AUS
Deal Type Divestiture

Target Company

Centris Marketing Science

Horsham, Pennsylvania, United States
Centris Marketing Science is a specialized marketing IT analytics firm that provides ongoing survey programs and econometric modeling services to the communications and entertainment industries.
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Buyer Overview 1

Buyer

Sharetracker

Ashland, Missouri, United States

Category Company
Founded 2003
Sector Information Technology
Employees25
DESCRIPTION

Sharetracker LLC is a provider of market and flow share measurement products to the communications industry. Sharetracker is based in Ashland, Missouri.


Deal Context for Buyer #
Overall 2 of 2
Sector: Information Technology 2 of 2
Type: Divestiture 1 of 1
State: Pennsylvania 1 of 1
Country: United States 2 of 2
Year: 2015 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-17 GeoResults

Cumming, Georgia, United States

GeoResults, Inc. is a provider of telecom intelligence information. The company supplies telecom-enabled residential and business databases and consulting that focus on national telecom database products and customized telecom solutions.

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Seller Profile 1

SELLER

AUS

Mount Laurel, New Jersey, United States

Category Company
Founded 1967
Sector Business Services
DESCRIPTION

AUS, Inc. is a provider of consultancy services for financial industry.


Deal Context for Seller #
Overall 1 of 1
Sector: Information Technology 1 of 1
Type: Divestiture 1 of 1
State: Pennsylvania 1 of 1
Country: United States 1 of 1
Year: 2015 1 of 1