M&A Deal Summary

Sharetracker Acquires Centris Marketing Science

On December 16, 2015, Sharetracker acquired information technology company Centris Marketing Science from AUS

Acquisition Highlights
  • This is Sharetracker’s 2nd transaction in the Information Technology sector.
  • This is Sharetracker’s 2nd transaction in the United States.
  • This is Sharetracker’s 1st transaction in Pennsylvania.

M&A Deal Summary

Date 2015-12-16
Target Centris Marketing Science
Sector Information Technology
Buyer(s) Sharetracker
Sellers(s) AUS
Deal Type Divestiture

Target

Centris Marketing Science

Horsham, Pennsylvania, United States
Centris Marketing Science is a specialized marketing IT analytics firm that provides ongoing survey programs and econometric modeling services to the communications and entertainment industries.

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Buyer(S) 1

Buyer

Sharetracker

Ashland, Missouri, United States

Category Company
Founded 2003
Sector Information Technology
Employees25
DESCRIPTION

Sharetracker LLC is a provider of market and flow share measurement products to the communications industry. Sharetracker is based in Ashland, Missouri.


DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 2 of 2
Type: Divestiture M&A Deals 1 of 1
State: Pennsylvania M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-17 GeoResults

Cumming, Georgia, United States

GeoResults, Inc. is a provider of telecom intelligence information. The company supplies telecom-enabled residential and business databases and consulting that focus on national telecom database products and customized telecom solutions.

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Seller(S) 1

SELLER

AUS

Mount Laurel, New Jersey, United States

Category Company
Founded 1967
Sector Business Services
DESCRIPTION

AUS, Inc. is a provider of consultancy services for financial industry.


DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Pennsylvania M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2015 M&A 1 of 1