Add-on Acquisition • Marketing

Shapiro+Raj Acquires Wygant & Co.

On September 12, 2018, Shapiro+Raj acquired marketing company Wygant & Co.

Acquisition Context

This is Shapiro+Raj’s 1st transaction in the Marketing sector.
This is Shapiro+Raj’s 2nd transaction in the United States.
This is Shapiro+Raj’s 1st transaction in Maryland.

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M&A Deal Summary
Date	September 12, 2018
Target	Wygant & Co.
Sector	Marketing
Buyer(s)	Shapiro+Raj
Deal Type	Add-on Acquisition

Target Company

Wygant & Co.

Baltimore, Maryland, United States

Wygant & Co. is a strategic ideas agency provides focused strategic thinking for customer acquisition campaigns, cross-sell efforts, and CRM programs based on objectives, budget, and allowable cost per customer. Wygant is based in Baltimore, Maryland.

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Buyer Overview 1

Buyer

Shapiro+Raj

Chicago, Illinois, United States

Category	Company
Founded	1955
Sector	Information Technology

DESCRIPTION

Shapiro+Raj is an independent technological platform provides research and insights and analytics services.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Marketing	1 of 1
Type: Add-on Acquisition	2 of 2
State: Maryland	1 of 1
Country: United States	2 of 2
Year: 2018	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2016-05-18	MutualMind Addison, Texas, United States MutualMind, Inc. is a social media listening and management system that helps brands monitor and promote themselves on social networks while providing actionable analytics and insights to increase social media return on investment.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2016-05-18

MutualMind

Addison, Texas, United States

MutualMind, Inc. is a social media listening and management system that helps brands monitor and promote themselves on social networks while providing actionable analytics and insights to increase social media return on investment.

Buy

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