Investment Summary

Shamrock Capital Advisors Invests In Highwire

On September 15, 2022, private equity firm Shamrock Capital Advisors invested in marketing company Highwire

Investment Highlights
  • This is Shamrock Capital Advisors’ 10th transaction in the Marketing sector.
  • This is Shamrock Capital Advisors’ 42nd transaction in the United States.
  • This is Shamrock Capital Advisors’ 16th transaction in California.

Investment Summary
Date 2022-09-15
Target Highwire
Sector Marketing
Investor(s) Shamrock Capital Advisors
Deal Type Growth Capital
Advisor(s) Canaccord Genuity Corp. (Financial)
Davis & Gilbert (Legal)

Target

Highwire

San Francisco, California, United States
Highwire is a strategic communications and digital marketing partner designed for category leaders and growth companies across the technology and healthcare sectors. The company's fully integrated programs, leveraging digital and social media channels, influencers, and communications strategies, support client business and marketing goals. Highwire’s technology clients include leaders in enterprise and B2B, AI, cybersecurity, clean energy, and frontier technologies like robotics, quantum, and more. Its healthcare clients include leaders in medtech, diagnostics, primary care, behavioral health, remote care platforms, and more. Highwire is based in San Francisco, California.

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Investor(S) 1

Investor

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1978
PE ASSETS 3.5B USD
Size Large
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock was originally formed in 1978 as the investment vehicle for Roy Disney. The Firm is based in Los Angeles, California.

DEAL STATS #
Overall 45 of 48
Sector (Marketing) 10 of 10
Type (Growth Capital) 22 of 24
State (California) 16 of 18
Country (United States) 42 of 45
Year (2022) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-17 VidMob

New York, New York, United States

VidMob’s software platform provides an end-to-end solution to help brands optimize the performance of their creative advertising assets by unifying data and analytics with creative production, delivering improved marketing performance and business results across all platforms and creative formats. VidMob is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-21 AnswerLab

Larkspur, California, United States

AnswerLab is a full-service user experience insights firm that enables global enterprises to apply a human-centered design process to every product they launch. The company's research experts deliver insights that the world's leading brands need to create digital products and services that people love and want to use. It helps digital experience leaders scale their impact, influence, and make the right decisions for their end users and businesses. AnswerLab is based in Larkspur, California.

Buy -
Mergr

Product

Company

Legal