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Growth Capital • Marketing

Shamrock Capital Advisors Invests In Highwire

On September 15, 2022, private equity firm Shamrock Capital Advisors invested in marketing company Highwire

Investment Context
  • This is Shamrock Capital Advisors’ 11th transaction in the Marketing sector.
  • This is Shamrock Capital Advisors’ 43rd transaction in the United States.
  • This is Shamrock Capital Advisors’ 18th transaction in California.

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Investment Summary
Date September 15, 2022
Target Highwire
Sector Marketing
Investor(s) Shamrock Capital Advisors
Deal Type Growth Capital
Advisor(s) Canaccord Genuity (Financial)
Davis & Gilbert (Legal)

Target Company

Highwire

San Francisco, California, United States
Highwire is an inclusive public relations agency that provides integrated communications and digital marketing services to category leaders and growth companies across technology and healthcare sectors. The company serves technology clients in enterprise, B2B, AI, cybersecurity, clean energy, and frontier fields such as robotics and quantum, as well as healthcare clients in medtech, diagnostics, primary care, behavioral health, remote care, and other verticals. Highwire is based in San Francisco, California.
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Investor Overview 1

Investor

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1978
PE ASSETS 6.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock Capital Advisors was formed in 1978 and is based in Los Angeles, California.

Deal Context for Investor #
Overall 45 of 54
Sector: Marketing 11 of 14
Type: Growth Capital 22 of 26
State: California 18 of 21
Country: United States 43 of 52
Year: 2022 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-17 VidMob

New York, New York, United States

Vidmob is a SaaS platform that provides an end-to-end solution to help brands optimize the performance of their creative advertising assets by unifying data and analytics with creative production, delivering improved marketing performance and business results across all platforms and creative formats. VidMob is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-21 AnswerLab

Larkspur, California, United States

AnswerLab is an independent user experience (UX) research firm that offers research services in digital strategy, optimization and measurement across the product development lifecycle. Through diverse research methods, consulting, and scalable engagement models, the company helps global enterprises enhance the impact of their digital product development. AnswerLab was founded in 2004 and is based in Larkspur, California.

Buy -

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