Investment Summary

Shamrock Capital Advisors Invests In Branded Cities

On December 5, 2017, private equity firm Shamrock Capital Advisors invested in marketing company Branded Cities

Investment Highlights
  • This is Shamrock Capital Advisors’ 6th transaction in the Marketing sector.
  • This is Shamrock Capital Advisors’ 28th transaction in the United States.
  • This is Shamrock Capital Advisors’ 2nd transaction in Arizona.

Investment Summary
Date 2017-12-05
Target Branded Cities
Sector Marketing
Investor(s) Shamrock Capital Advisors
Deal Type Growth Capital
Advisor(s) Rothschild Global Advisory (Financial)
Ropes & Gray (Legal)

Target

Branded Cities

Phoenix, Arizona, United States
Branded Cities is an out-of-home media company with a premier set of assets in iconic locations. The company’s digital and static billboards span the United States and Canada in places that are difficult to replicate, including Times Square, the Las Vegas Strip and Toronto’s Yonge-Dundas Square. The Branded Cities team has a proven track record of developing such billboards through new builds, partnerships and joint ventures, and acquisitions. Branded Cities was founded in 1998 and is based in Phoenix, Arizona.

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Investor(S) 1

Investor

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1978
PE ASSETS 3.5B USD
Size Large
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock was originally formed in 1978 as the investment vehicle for Roy Disney. The Firm is based in Los Angeles, California.

DEAL STATS #
Overall 29 of 48
Sector (Marketing) 6 of 10
Type (Growth Capital) 9 of 24
State (Arizona) 2 of 2
Country (United States) 28 of 45
Year (2017) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-11 BTI Studios

Stockholm, Sweden

BTI Studios is a provider of subtitling and dubbing services to broadcasters and other media companies. BTI Studios is a provider of subtitling in about 40 languages and has a number of leading broadcasters and Home Entertainment companies as customers. BTI has achieved significant growth in recent years and holds a solid market position based on a reputation for high quality, delivery precision and significant production capacity in many different local European markets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-13 Wpromote

El Segundo, California, United States

Wpromote is a digital marketing agency that provides a range of services including paid search, search engine optimization, social media, Amazon marketing, programmatic advertising, email marketing, and video and digital intelligence services. Wpromote was founded in 2001 and is based in El Segundo, California.

Buy -
Mergr

Product

Company

Legal