Investment Summary

Shamrock Capital Advisors and NB Private Equity Partners Invest In Branded Cities

On December 5, 2017, private equity firm Shamrock Capital Advisors and asset manager NB Private Equity Partners invested in marketing company Branded Cities

Investment Highlights
  • This is Shamrock Capital Advisors’ 6th and NB Private Equity Partners’ 1st transaction in the Marketing sector.
  • This is Shamrock Capital Advisors’ 28th and NB Private Equity Partners’ 13th transaction in the United States.
  • This is Shamrock Capital Advisors’ 7th and NB Private Equity Partners’ 5th transaction in New York.

Investment Summary

Date 2017-12-05
Target Branded Cities
Sector Marketing
Investor(s) Shamrock Capital Advisors
NB Private Equity Partners
Deal Type Growth Capital
Advisor(s) Rothschild Global Advisory (Financial)
Ropes & Gray (Legal)

Target

Branded Cities

New York City, New York, United States
Branded Cities is an out-of-home media company with a premier set of assets in iconic locations. The company’s digital and static billboards span the United States and Canada in places that are difficult to replicate, including Times Square, the Las Vegas Strip and Toronto’s Yonge-Dundas Square. Branded Cities was founded in 1998 and is based in New York City, New York.

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Investor(S) 2

Investor

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 6.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock Capital Advisors was formed in 1978 and is based in Los Angeles, California.


DEAL STATS #
Overall 29 of 54
Sector: Marketing M&A 6 of 14
Type: Growth Capital M&A Deals 9 of 26
State: New York M&A 7 of 12
Country: United States M&A 28 of 52
Year: 2017 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-11 BTI Studios

Stockholm, Sweden

BTI Studios is a provider of subtitling and dubbing services to broadcasters and other media companies. BTI Studios is a provider of subtitling in about 40 languages and has a number of leading broadcasters and Home Entertainment companies as customers. BTI has achieved significant growth in recent years and holds a solid market position based on a reputation for high quality, delivery precision and significant production capacity in many different local European markets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-13 Wpromote

El Segundo, California, United States

Wpromote is a digital marketing agency that provides a range of services including paid search, search engine optimization, social media, Amazon marketing, programmatic advertising, email marketing, and video and digital intelligence services. Wpromote was founded in 2001 and is based in El Segundo, California.

Buy -
DESCRIPTION

NB Private Equity Partners is a publicly traded asset manager focused on acquiring direct investments in privately held companies. The Firm principally targets businesses in the US and looks to invest alongside other private equity managers when considering opportunities. NB Private Equity Partners is headquartered in the UK, with an additional office in the US.


DEAL STATS #
Overall 18 of 39
Sector: Marketing M&A 1 of 1
Type: Growth Capital M&A Deals 3 of 4
State: New York M&A 5 of 7
Country: United States M&A 13 of 24
Year: 2017 M&A 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-23 DoubleVerify

New York, New York, United States

DoubleVerify is a provider of online media verification, offering a comprehensive suite of advertising verification monitoring, blocking, and compliance solutions. DoubleVerify was incorporated in 2008 and is based in New York, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-14 Trustly

Stockholm, Sweden

Trustly is an online payment provider that enables direct account-to-account payments, in partnership with merchants across Europe. The Company processes more than 3.5 million payments with payment volumes of ~SEK 6 billion each month. Trustly was founded in 2008 and is based in Stockholm, Sweden.

Buy -