Add-on Acquisition • Marketing

SET Management Acquires SET Live

On June 25, 2015, SET Management acquired marketing company SET Live

Acquisition Context

This is SET Management’s 1st transaction in the Marketing sector.
This is SET Management’s 1st transaction in the United Kingdom.

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M&A Deal Summary
Date	June 25, 2015
Target	SET Live
Sector	Marketing
Buyer(s)	SET Management
Deal Type	Add-on Acquisition

Target Company

SET Live

London, United Kingdom

SET Live Ltd. operates as a brand experience agency, concentrating on live events, exhibitions and environments. In total, SET Creative employs around 120 people.

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Buyer Overview 1

Buyer

SET Management

Portland, Oregon, United States

Category	Company
Sector	Marketing
Revenue	38M USD (2014)

DESCRIPTION

SET Creative growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media. SET Creative is headquartered in Portland, Oregon, with offices in New York and Los Angeles.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
Country: United Kingdom	1 of 1
Year: 2015	1 of 1

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