M&A Deal Summary

Servinform SA Acquires Émfasis Billing & Marketing Services

On October 25, 2011, Servinform SA acquired marketing company Émfasis Billing & Marketing Services from Dinamia Capital Privado SCR SA and Alantra Private Equity for 6M EUR

Acquisition Highlights
  • This is Servinform SA’s 1st transaction in the Marketing sector.
  • This is Servinform SA’s largest (disclosed) transaction.
  • This is Servinform SA’s 1st transaction in Spain.

M&A Deal Summary
Date 2011-10-25
Target Émfasis Billing & Marketing Services
Sector Marketing
Buyer(s) Servinform SA
Sellers(s) Dinamia Capital Privado SCR SA
Alantra Private Equity
Deal Type Add-on Acquisition
Deal Value 6M EUR

Target

Émfasis Billing & Marketing Services

Madrid, Spain
Emfasis is the leading provider of billing and direct marketing services for large corporations, with a strategic focus on the utilities, telecommunications and financial services sector.

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Buyer(S) 1

Buyer

Servinform SA

Seville, Spain
Category Company
Founded 1977
Sector Business Services
DESCRIPTION

Servinform, S.A. offers outsourcing services for companies in the field of new technologies and computer science. The company offers document management, information technologies, systems and communications, relationship marketing, hardware-software marketing, and administrative support services.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Spain) 1 of 1
Year (2011) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 2

SELLER

Dinamia Capital Privado SCR SA

Madrid, Spain
Category Private Equity Firm
Size Small
Type Sector Agnostic
DESCRIPTION

DEAL STATS #
Overall 11 of 21
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 6 of 12
Country (Spain) 8 of 16
Year (2011) 2 of 2
Size (of disclosed) 5 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-21 Serventa SA

Sevilla, Spain

Serventa is a leader in the distribution of different beverage, food and coffee products in the vending market.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-29 EYSA

Madrid, Spain

EYSA provides tailored services based on the requirements of each city, parking-meter centralization in public roads, integration of different payment methods and controlling systems for parking, optimized management of special spaces, access control to pedestrian areas, loading and unloading areas or the resident management, as well as regulated parking, construction and operating services of public and private off-street parking. EYSA was founded in 1976 and is based in Madrid, Spain.

Buy -
SELLER

Alantra Private Equity

Madrid, Spain

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1986
PE ASSETS 800M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Alantra Private Equity is a private equity firm focused on mid-sized buyout investments in Spain and Portugal. Thematic Investment approach focused in 4 sectors Food & Nutrition, Health & Wellness, Industry and TMT. Alantra Private Equity was formed in 1986 and is based in Madrid.

DEAL STATS #
Overall 17 of 39
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 5 of 16
Country (Spain) 15 of 35
Year (2011) 2 of 2
Size (of disclosed) 9 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-21 Serventa SA

Sevilla, Spain

Serventa is a leader in the distribution of different beverage, food and coffee products in the vending market.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-29 EYSA

Madrid, Spain

EYSA provides tailored services based on the requirements of each city, parking-meter centralization in public roads, integration of different payment methods and controlling systems for parking, optimized management of special spaces, access control to pedestrian areas, loading and unloading areas or the resident management, as well as regulated parking, construction and operating services of public and private off-street parking. EYSA was founded in 1976 and is based in Madrid, Spain.

Buy -
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