Investment Summary

Serata Capital Partners and Landon Capital Partners Invest In Fusion92

On April 20, 2021, private equity firm Serata Capital Partners and family office Landon Capital Partners invested in marketing company Fusion92

Investment Highlights
  • This is Serata Capital Partners’ 1st and Landon Capital Partners’ 2nd transaction in the Marketing sector.
  • This is Serata Capital Partners’ 1st and Landon Capital Partners’ 8th transaction in the United States.
  • This is Serata Capital Partners’ 1st and Landon Capital Partners’ 1st transaction in Illinois.

Investment Summary

Date 2021-04-20
Target Fusion92
Sector Marketing
Investor(s) Serata Capital Partners
Landon Capital Partners
Deal Type Stake Purchase

Target

Fusion92

Chicago, Illinois, United States
Fusion92 is an independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. Fusion92 was founded in 1999 and is based in Chicago, Illinois.

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Investor(S) 2

DESCRIPTION

Serata Capital Partners is a private equity firm focused on partnering and investing in B2B services and consumer products companies. The Firm targets profitable, lower middle-market businesses with $6 to $25 million of EBITDA. Serata Capital Partners was formed in 2020 and is headquartered in Austin, Texas.


DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Stake Purchase) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 2
Year (2021) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-11 Page Publishing Consortium

Conneaut Lake, Pennsylvania, United States

Page Publishing Consortium is a group of more than ten brands that provide solutions to transform authors' books from a simple manuscript to a fully-produced and published e-book, print, and audiobook set of works available across all major platforms such as Amazon, Apple, and Barnes & Noble. Page concentrates its business on providing excellent turnkey service to over 10,000 authors per year, rather than relying on the success of a few titles as with more traditional publishing houses. Page Publishing Consortium was founded in 2012 and is based in Conneaut Lake, Pennsylvania.

Buy -
DESCRIPTION

Landon Capital Partners is a family office focused on acquiring healthcare services, niche manufacturing, business services, and food/beverage companies. Landon Capital seeks control situations and prefers US-based opportunities, although the Firm will opportunistically consider acquisitions in Europe. Target companies generally exhibit opportunities to create value, strong management, and predictable earnings. Landon Capital Partners was formed in 2015 and is based in Boston, Massachusetts, and has offices in New York and London.


DEAL STATS #
Overall 8 of 13
Sector (Marketing) 2 of 2
Type (Stake Purchase) 1 of 1
State (Illinois) 1 of 1
Country (United States) 8 of 12
Year (2021) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-05 919 Marketing

Holly Springs, North Carolina, United States

919 Marketing Co. is a content marketing agency serving businesses, franchises, and individuals with high-powered digital marketing, public relations, social media, and strategic business services. 919 Marketing Co. was established in 1996 and is based in Holly Springs, North Carolina.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-07 Red Apple Cheese

Barron, Wisconsin, United States

Red Apple Cheese is an omni-channel market leader in smoked, flavored, and kosher all-natural cheese. With roots in both Wisconsin’s dairyland and New England, Heartisan brings time-honored cheesemaking traditions to each piece of cheese using decades of family experience. Red Apple utilizes a slow, meticulous, cold-smoking process with specially aged apple pulp and hardwood to create the perfect cheese. Red Apple Cheese was founded in 1991 and is based in Barron, Wisconsin.

Buy -