M&A Deal Summary

Sequential Brands Group Acquires Gaiam - Branded Consumer Product Business

On May 10, 2016, Sequential Brands Group acquired consumer products company Gaiam - Branded Consumer Product Business from Gaia for 146M USD

Acquisition Highlights
  • This is Sequential Brands Group’s 3rd transaction in the Consumer Products sector.
  • This is Sequential Brands Group’s 2nd largest (disclosed) transaction.
  • This is Sequential Brands Group’s 10th transaction in the United States.

M&A Deal Summary
Date 2016-05-10
Target Gaiam - Branded Consumer Product Business
Sector Consumer Products
Buyer(s) Sequential Brands Group
Sellers(s) Gaia
Deal Type Divestiture
Deal Value 146M USD

Target

Gaiam - Branded Consumer Product Business

United States
Gaiam, Inc. - Branded Consumer Product Business includes yoga, fitness and wellness products.

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Buyer(S) 1

Buyer

Sequential Brands Group

New York, New York, United States
Category Company
Founded 2015
Sector Apparel/Textiles
Employees42
Revenue 102M USD (2019)
DESCRIPTION

Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands in fashion, active and lifestyle categories. Sequential Brands Group was founded in 2015 and is based in New York, New York.

DEAL STATS #
Overall 10 of 10
Sector (Consumer Products) 3 of 3
Type (Divestiture) 2 of 2
Country (United States) 10 of 10
Year (2016) 1 of 1
Size (of disclosed) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-22 Martha Stewart Living Omnimedia

New York, New York, United States

Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. Martha Stewart reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations.

Buy $353M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-16 Martha Stewart Living Omnimedia

New York, New York, United States

Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. Martha Stewart reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations.

Sell -

Seller(S) 1

SELLER

Gaia

Louisville, Colorado, United States
Category Company
Founded 1988
Sector Consumer Products
Employees109
Revenue 80M USD (2023)
DESCRIPTION

Gaia is a lifestyle company for yoga, fitness and wellness products and content. Gaia was founded in 1988 and is based in Louisville, Colorado.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 2 of 2
Year (2016) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-05 Natural Habitat

Louisville, Colorado, United States

Natural Habitat, Inc. is adventure travel and ecotourism company with a focus on responsible land-based travel.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-22 Yoga International

Honesdale, Pennsylvania, United States

Yoga International provides exclusive multimedia content for yoga, meditation, and mindful living. Yoga International was founded in 1991 and is based in Honesdale, Pennsylvania.

Buy -
Mergr

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