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M&A Deal Summary

Sentry Insurance Acquires The General

On September 12, 2024, Sentry Insurance acquired insurance company The General from American Family Mutual Insurance Co. for 1.7B USD

Acquisition Highlights
  • This is Sentry Insurance’s 1st transaction in the Insurance sector.
  • This is Sentry Insurance’s largest (disclosed) transaction.
  • This is Sentry Insurance’s 1st transaction in the United States.
  • This is Sentry Insurance’s 1st transaction in Tennessee.

M&A Deal Summary
Date 2024-09-12
Target The General
Sector Insurance
Buyer(s) Sentry Insurance
Sellers(s) American Family Mutual Insurance Co.
Deal Type Divestiture
Deal Value 1.7B USD

Target

The General

Nashville, Tennessee, United States
The General is an insurance agency involved in writing automobile insurance in many states throughout the country. The agency offers auto insurance online underwritten by the following insurance companies: Permanent General Assurance Corporation (NAIC #37648), Permanent General Assurance Corporation of Ohio (NAIC #22906), and The General Automobile Insurance Company, Inc. (NAIC #13703). The General is based in Nashville, Tennessee.

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Buyer(S) 1

Buyer

Sentry Insurance

Stevens Point, Wisconsin, United States
Category Company
Sector Insurance
DESCRIPTION

Sentry Insurance offers property and casualty insurance, life insurance, annuities, and retirement programs for businesses and individuals nationwide. Sentry Insurance is headquartered in Stevens Point, Wisconsin.

DEAL STATS #
Overall 1 of 1
Sector: Insurance M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Tennessee M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

American Family Mutual Insurance Co.

Madison, Wisconsin, United States
Category Company
Founded 1927
Sector Insurance
DESCRIPTION

American Family Insurance is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products.

DEAL STATS #
Overall 1 of 2
Sector: Insurance M&A 1 of 1
Type: Divestiture M&A Deals 1 of 2
State: Tennessee M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2024 M&A 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-02 Ameriprise Financial - Auto & Home Business

De Pere, Wisconsin, United States

Ameriprise Financial, Inc. - Auto & Home Business is a property-casualty insurance provider that primarily sells its products through partnership with wholesale retailer Costco. AAH is based in De Pere, Wisconsin.

Buy $1.1B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-01 HomeGauge

Asheville, North Carolina, United States

HomeGauge is a home inspection software company that allows professional inspectors to create reports for real estate agents and home buyers. HomeGauge was established in 2001 and is based in Asheville, North Carolina.

Sell -
Mergr

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