M&A Deal Summary

Sensor Tower Acquires Video Game Insights

On March 18, 2025, Sensor Tower acquired internet software and services company Video Game Insights

Acquisition Highlights
  • This is Sensor Tower’s 1st transaction in the Internet Software and Services sector.
  • This is Sensor Tower’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2025-03-18
Target Video Game Insights
Sector Internet Software and Services
Buyer(s) Sensor Tower
Deal Type Add-on Acquisition

Target

Video Game Insights

Kent, United Kingdom
Video Game Insights is a market research company best known for providing game performance data and user trends. Video Game Insights is based in Kent, United Kingdom.

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Buyer(S) 1

Buyer

Sensor Tower

San Francisco, California, United States

Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Sensor Tower is a provider of market intelligence and insights for the global app economy. Sensor Tower provides enterprise-level data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets. Sensor Tower was founded in 2013 and is based in San Francisco, California.


DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 3 of 3
Country (United Kingdom) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-18 Data.ai

San Francisco, United States

Data.ai is an unified data AI platform bringing together consumer data and market estimates. The platform delivers digital experiences to more than 1,400 clients and 1 million+ registered users across the globe. Data.ai was founded in 2010 and is based in San Francisco, California.

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