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  6. Sensis Pty Acquires TrueLocal

M&A Deal Summary

Sensis Pty Acquires TrueLocal

On January 17, 2013, Sensis Pty acquired internet software and services company TrueLocal from News Corp Australia

Acquisition Highlights
  • This is Sensis Pty’s 1st transaction in the Internet Software and Services sector.
  • This is Sensis Pty’s 1st transaction in Canada.
  • This is Sensis Pty’s 1st transaction in Ontario.

M&A Deal Summary
Date 2013-01-17
Target TrueLocal
Sector Internet Software and Services
Buyer(s) Sensis Pty
Sellers(s) News Corp Australia
Deal Type Divestiture

Target

TrueLocal

Guelph, Ontario, Canada
TrueLocal, Inc. is a local search engine specializing in driving online sales to offline businesses. TrueLocal has built a strong reputation in connecting consumers with businesses across the country, through its high quality local business listings.

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Buyer(S) 1

Buyer

Sensis Pty

Melbourne, Australia
Category Company
Founded 1991
Sector Publishing
DESCRIPTION

Sensis is a print and online directory and digital advertising services provider in Australia. The company is organized into three distinct business segments: White Pages, Yellow Pages, and Digital Partnership and Innovation.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2013 M&A 1 of 1

Seller(S) 1

SELLER

News Corp Australia

Surry Hills, Australia
Category Company
Founded 1922
Sector Media
DESCRIPTION

News Corp Australia is a news and media company that features breaking news and national interest stories throughout Australia. News Corp Australia is based in Surry Hills, New South Wales.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2013 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-05 Punters.com.au

Melbourne, Australia

Punters.com.au is a popular website for racing enthusiasts, offering an innovative form guide and daily news reports produced by a young group of journalists. The site also boasts a lively and engaged community of registered users.

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