M&A Deal Summary

Semrush Acquires Traffic Think Tank

On February 22, 2023, Semrush acquired marketing company Traffic Think Tank

Acquisition Highlights
  • This is Semrush’s 1st transaction in the Marketing sector.
  • This is Semrush’s 3rd transaction in the United States.
  • This is Semrush’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2023-02-22
Target Traffic Think Tank
Sector Marketing
Buyer(s) Semrush
Deal Type Add-on Acquisition

Target

Traffic Think Tank

Philadelphia, Pennsylvania, United States
Traffic Think Tank is a marketing education company and community featuring premium content by and for world-class marketing and growth leaders. Traffic Think Tank was founded in 2017 and is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

Semrush

Boston, Massachusetts, United States
Category Company
Founded 2008
Sector Internet Software and Services
Employees1,400
Revenue 308M USD (2023)
DESCRIPTION

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Semrush was founded in 2018 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Pennsylvania) 1 of 1
Country (United States) 3 of 3
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 Kompyte

Austin, Texas, United States

Kompyte is an AI-driven solution designed to simplify the tracking, compilation, and analysis of competitor insights for sales, marketing, product development, and executive teams. Its platform delivers timely, strategic insights derived through the consistent monitoring of competitors’ holistic online presence. This enables better messaging, positioning, product development, and revenue capture for both small teams and large enterprises. Kompyte was formed in 2014 and is based in Austin, Texas.

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