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  5. Semrush Acquires Prowly

M&A Deal Summary

Semrush Acquires Prowly

On September 16, 2020, Semrush acquired internet software and services company Prowly

Acquisition Highlights
  • This is Semrush’s 1st transaction in the Internet Software and Services sector.
  • This is Semrush’s 1st transaction in Poland.

M&A Deal Summary
Date 2020-09-16
Target Prowly
Sector Internet Software and Services
Buyer(s) Semrush
Deal Type Add-on Acquisition

Target

Prowly

Warsaw, Poland
Prowly is an application for supporting the work of specialists in the field of Public Relations. Using a single tool, PR pros can create and manage media contacts from all over the world, distribute press releases and measure their effects as well as maintain an online newsroom supporting their brand. Prowly is based in Warsaw, Poland.

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Buyer(S) 1

Buyer

Semrush

Boston, Massachusetts, United States
Category Company
Founded 2008
Sector Internet Software and Services
Revenue 377M USD (2024)
DESCRIPTION

Semrush is a SaaS platform for online visibility management and digital marketing intelligence. It offers tools for SEO, PPC, content, competitive research, and brand monitoring giving marketers data-driven insights to improve web performance and strategy. Semrush was founded in 2008 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 1 of 4
Sector: Internet Software and Services M&A 1 of 3
Type: Add-on Acquisition M&A Deals 1 of 4
Country: Poland M&A 1 of 1
Year: 2020 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-19 Backlinko

Cheyenne, Wyoming, United States

Backlinko is a marketing and search Engine optimization (SEO) training platform. Backlinko is dedicated to actionable content and video marketing, link building, social media, and SEO training. Backlinko was founded in 2012 and is based in Cheyenne, Wyoming.

Buy $5M
Mergr

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