M&A Deal Summary

Semrush Acquires Backlinko

On January 19, 2022, Semrush acquired internet software and services company Backlinko for 5M USD

Acquisition Highlights
  • This is Semrush’s 2nd transaction in the Internet Software and Services sector.
  • This is Semrush’s largest (disclosed) transaction.
  • This is Semrush’s 1st transaction in the United States.
  • This is Semrush’s 1st transaction in Wyoming.

M&A Deal Summary
Date 2022-01-19
Target Backlinko
Sector Internet Software and Services
Buyer(s) Semrush
Deal Type Add-on Acquisition
Deal Value 5M USD

Target

Backlinko

Cheyenne, Wyoming, United States
Backlinko is a marketing and search Engine optimization (SEO) training platform. Backlinko is dedicated to actionable content and video marketing, link building, social media, and SEO training. Backlinko was founded in 2012 and is based in Cheyenne, Wyoming.

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Buyer(S) 1

Buyer

Semrush

Boston, Massachusetts, United States
Category Company
Founded 2008
Sector Internet Software and Services
Employees1,400
Revenue 308M USD (2023)
DESCRIPTION

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Semrush was founded in 2018 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 2 of 4
Sector (Internet Software and Services) 2 of 3
Type (Add-on Acquisition) 2 of 4
State (Wyoming) 1 of 1
Country (United States) 1 of 3
Year (2022) 1 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-16 Prowly

Warsaw, Poland

Prowly is an application for supporting the work of specialists in the field of Public Relations. Using a single tool, PR pros can create and manage media contacts from all over the world, distribute press releases and measure their effects as well as maintain an online newsroom supporting their brand. Prowly is based in Warsaw, Poland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-28 Kompyte

Austin, Texas, United States

Kompyte is an AI-driven solution designed to simplify the tracking, compilation, and analysis of competitor insights for sales, marketing, product development, and executive teams. Its platform delivers timely, strategic insights derived through the consistent monitoring of competitors’ holistic online presence. This enables better messaging, positioning, product development, and revenue capture for both small teams and large enterprises. Kompyte was formed in 2014 and is based in Austin, Texas.

Buy -
Mergr

Product

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