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  6. Semcasting Acquires Transparency AI

M&A Deal Summary

Semcasting Acquires Transparency AI

On August 23, 2017, Semcasting acquired marketing company Transparency AI

Acquisition Highlights
  • This is Semcasting’s 2nd transaction in the Marketing sector.
  • This is Semcasting’s 2nd transaction in the United States.
  • This is Semcasting’s 1st transaction in California.

M&A Deal Summary
Date 2017-08-23
Target Transparency AI
Sector Marketing
Buyer(s) Semcasting
Deal Type Add-on Acquisition

Target

Transparency AI

San Francisco, California, United States
Transparency AI is an automotive marketing attribution company, that offers online marketing, analytics and strategy to business clients. Transparency AI was established in 2016 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Semcasting

North Andover, Massachusetts, United States
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Semcasting, Inc. is a provider in data development and audience targeting for both online and offline marketing. Semcasting’s patented predictive modeling platform based on automated genetic algorithms is core to the development of Smart Zones and a proprietary compiled database covering nearly all U.S. residents. Semcasting, Inc. was established in 1998 and is based in North Andover, Massachusetts.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-11 The Marketing-Grid

Buffalo, New York, United States

The Marketing-Grid is an advertising agency that serves the regional banking, retail and energy services, real estate and B2B industries. The Marketing-Grid was established in 2008 and is based in Buffalo, New York.

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