M&A Deal Summary

Sellpoints Acquires Fusion Tree

On July 30, 2013, Sellpoints acquired internet software and services company Fusion Tree

Acquisition Highlights
  • This is Sellpoints’ 3rd transaction in the Internet Software and Services sector.
  • This is Sellpoints’ 3rd transaction in the United States.
  • This is Sellpoints’ 1st transaction in Nebraska.

M&A Deal Summary

Date 2013-07-30
Target Fusion Tree
Sector Internet Software and Services
Buyer(s) Sellpoints
Deal Type Add-on Acquisition

Target

Fusion Tree

Omaha, Nebraska, United States
Fusion Tree, Inc. is a provider of online marketing services including SEM, SEO, display, remarketing, analytics, and browser-to-buyer conversion.

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Buyer(S) 1

Buyer

Sellpoints

Emeryville, California, United States

Category Company
Founded 2000
Sector Digital Media
DESCRIPTION

Sellpoints, Inc. is an e-Commerce technology provider dedicated to helping brands and retailers sell more online. It achieves this by attracting qualified shoppers to product pages using traditional traffic acquisition channels (SEO, PPC) as well as innovative, predictive advertising solutions. Sellpoints then engages shoppers with the most relevant, targeted rich media content that increases the time spent interacting with the product description. Sellpoints, Inc. was founded in 2000 and is based in Emeryville, California.


DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 3 of 3
State: Nebraska M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2013 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-07-30 Brandfish Online Marketing

San Francisco, California, United States

Brandfish Online Marketing is an online marketing company. Brandfish Online Marketing provides genuine and productive SEO, web design and social media management services to businesses looking to expand their customer base online.

Buy -