M&A Deal Summary

Selling Source Acquires Vente

On January 26, 2011, Selling Source acquired media company Vente from Experian Marketing Solutions

Acquisition Highlights
  • This is Selling Source’s 1st transaction in the Media sector.
  • This is Selling Source’s 2nd transaction in the United States.
  • This is Selling Source’s 1st transaction in Nebraska.

M&A Deal Summary
Date 2011-01-26
Target Vente
Sector Media
Buyer(s) Selling Source
Sellers(s) Experian Marketing Solutions
Deal Type Divestiture

Target

Vente

Omaha, Nebraska, United States
Vente gathers information from consumers through permission-based online survey platforms. This self-reported data includes in-depth demographic information as well as over 4,000 descriptive variables such as hobbies, interests, ailments and purchase intentions. Vente averages over one million completed surveys per month allowing marketers to spot consumption trends before they reach a tipping point. Vente's database of over 28 million consumers, market intelligence, and market research programs provide marketers with the information they need to identify consumers, track brand perception, test new products and line extensions, and reduce both the time-to-field as well as the costs of ongoing research.

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Buyer(S) 1

Buyer

Selling Source

Las Vegas, Nevada, United States
Category Company
Founded 1997
Sector Internet Software and Services
DESCRIPTION

Selling Source LLC provides digital marketing services in US.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (Nebraska) 1 of 1
Country (United States) 2 of 2
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-01-21 Selling Source Financial Products Group

Atlanta, Georgia, United States

Selling Source Financial Products Group is a provider branded credit cards and financial services.

Buy -

Seller(S) 1

SELLER

Experian Marketing Solutions

Boston, Massachusetts, United States
Category Company
Founded 1979
Sector Marketing
Employees3,200
DESCRIPTION

Experian Marketing Solutions, the world's largest provider of targeted, multi-channel, information-based solutions.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (Nebraska) 1 of 1
Country (United States) 1 of 1
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-08-24 Vente

Omaha, Nebraska, United States

Vente gathers information from consumers through permission-based online survey platforms. This self-reported data includes in-depth demographic information as well as over 4,000 descriptive variables such as hobbies, interests, ailments and purchase intentions. Vente averages over one million completed surveys per month allowing marketers to spot consumption trends before they reach a tipping point. Vente's database of over 28 million consumers, market intelligence, and market research programs provide marketers with the information they need to identify consumers, track brand perception, test new products and line extensions, and reduce both the time-to-field as well as the costs of ongoing research.

Buy -
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